WASH

White-Label Full Suite Licensing Deal

Give every
operator in your
network an
AI-powered
marketing department.

White-label. Fully managed. Your brand. Their growth.

Cullari & Wardell | cwadagency.com

PAIN

Before we get into what we built

Does this
sound familiar?

How many of your operators are losing customers to chain washes right now — today?

Mister Car Wash has a $50M marketing budget. Your independent operators don't.

How many membership leads did your operators lose last Sunday at 11pm?

A curious customer with no one to answer them is a membership that never happened.

When an operator asks "is my marketing working?" — what do you tell them?

Without verified attribution, nobody knows. Not the operator. Not EverWash.

How many potential members speak Spanish, Portuguese, or Mandarin — and never see a campaign in their language?

In most metro markets, that's 30–40% of your untapped audience. Invisible.

When a vendor promises results — how do you verify it?

Without GPS-confirmed attribution, every marketing claim is just a claim.

SUITE

The EverWash Growth Suite

What's under
the hood

Four proprietary products. Every operator type covered — with or without ad spend.

Active GEO-SEO

$499/mo — No Ad Spend

Owns the AI recommendation slot in the operator's market. When ChatGPT says "best car wash near me" — their wash answers directly.

Artemis Targeting

Platform + Ad Spend

4,260 GPS segments. Geofencing with satellite-verified foot traffic attribution. Display ads in any language, any market.

AI Agent

$99–$349/mo — No Ad Spend

Answers calls, books orders, handles chat, voice, and WhatsApp — 24/7, any language. Integrates directly with the operator's Point of Sale.

WiFi Portal

$25/mo — No Ad Spend

Captures contacts and Google reviews at the moment of visit. Integrates directly with the operator's CRM.

Operators with ad budget

Artemis + Active GEO-SEO

Operators without ad budget

Active GEO-SEO + AI Agent + WiFi Portal

Universal entry point

Active GEO-SEO — no ad spend, first-mover urgency

7 Tools. One Platform.

Scalable across your full network —
deployable in cohorts of 50–100 operators.

Active GEO-SEO

When AI asks "best car wash near me" — your operator answers that query directly. Not Mister Car Wash. Not Yelp. Them.

No ad spend required. Permanent infrastructure.

AI Targeting

4,260 GPS segments — including one that targets drivers at your competitors' washes. Right now.

Display Ads

Deploys in any language, any market, any location. Automatically.

Landing Pages

Built for each location. No dev work. No manual setup. No two pages the same.

Chat + Phone Agents

24/7 salesperson — speaks any language, plugs into the operator's POS.

WiFi Portal

Captures contacts and Google reviews at every visit. Feeds directly into the operator's CRM.

RAG Knowledge

Every agent knows that wash's pricing, tiers, and hours. Their answers — not generic.

AGENCY

The Agency Behind the Platform

Already running campaigns
like yours.

Every service below is available to every operator in your network from day one.

GPS Geofencing

We know when your competitor's customer drives onto your lot. Verified by satellite. Every time.

Creative Production

Video, audio, photography — built for their specific market, not a template. Content that converts.

AI Solutions Lab

We build the custom AI your operators can't afford to build themselves.

SEO + LLM-SEO

Found on Google. Found in ChatGPT. No other agency in this space offers both.

Web Development

AI-native sites — chat agents built in, not bolted on. Every location live from day one.

39K

Proven Results

39,440+ customers
walked through the door.

Same customer. Same habit. Same decision. The only difference is the sign says "car wash" instead of "laundromat."

$1.57

Lowest Cost Per Verified Visit

St. Louis campaign

20X

ROI vs. Traditional Advertising

Verified benchmark

35 mo.

Longest Active Client Campaign

Proven retention

1–3m

GPS Accuracy — Satellite Verified

Proprietary tech

What that means in membership revenue: 300 verified visits/mo → 8–11% industry conversion → 24–33 new members/mo → at $30 avg membership → $720–$990 new recurring revenue from day 60.

Member LTV is ~$440 over 3 years — 4x the revenue of a retail wash visit. Every verified arrival compounds.

These results come from laundromat campaigns — a different category, but identical foot-traffic physics. Same GPS verification. Same habit-loop customer. Same decision moment at the door. The only variable is what's on the sign.

40%

Revenue Model

EverWash keeps 40%
of every dollar.
Zero fulfillment work.

Cullari & Wardell

Powers the full platform + services

RECEIVES 60%

→

EverWash Corporate

White-labels as "EverWash Growth Suite"

KEEPS 40%

→

800+ Operators

Turnkey marketing for their wash

60% — C&W Fulfillment

40% — EverWash Margin

Here's what EverWash keeps at scale — no fulfillment, no support overhead:

—

100 operators at Starter ($500/mo) = $50K gross → EverWash keeps $20,000/mo

—

200 operators mixed tiers = $180K gross → EverWash keeps $72,000/mo

—

400 operators mixed tiers = $400K gross → EverWash keeps $160,000/mo

We handle onboarding, deployment, and campaign management. EverWash collects the margin.

TIERS

Four Tiers. Every Operator Covered.

An entry point for
every operator.

From zero ad spend to full-suite — every tier includes EverWash's 40% margin built in.

Starter

$500

per operator / month — no ad spend required

Active GEO-SEO
AI Agent (chat + phone)
WiFi Portal
RAG Knowledge Base

EverWash earns $200/mo per operator

Growth

$1,500

per operator / month + recommended $1,000 ad spend

Everything in Starter
Artemis AI Targeting
Display ad campaigns
GPS attribution reporting

EverWash earns $600/mo per operator

Pro

$2,500

per operator / month + recommended $1,500 ad spend

Everything in Growth
Creative production
Custom landing pages
Multilingual campaigns

EverWash earns $1,000/mo per operator

Enterprise

$4,000

per operator / month + recommended $2,500 ad spend

Everything in Pro
Dedicated strategist
SEO + LLM-SEO
Priority onboarding

EverWash earns $1,600/mo per operator

Ad spend is the operator's performance engine — fully managed and tracked by us. Operators without ad budget start at Starter and see results from day one.

TERMS

Partnership Structure

How the partnership
works.

Who does what — so there are no surprises.

Cullari & Wardell

Platform operation, AI agent deployment, campaign management, creative production, attribution reporting, and 24/7 technical support for all operator accounts.

EverWash

Co-branded enrollment portal, operator communication, margin collection. No fulfillment work required.

Operator Relationship

EverWash owns it. We support it. Operators interact with the EverWash Growth Suite brand — not ours.

Data Ownership

All operator data and campaign attribution belongs to EverWash and the operator. C&W retains no PII. Platform data is portable.

Post-pilot terms: 60-day pilot is commitment-free. Post-pilot agreements are structured as 12-month white-label licenses with 30-day termination clause after Month 3.

Here's What We're Proposing

Three steps to
network dominance.

The 60-Day Pilot

10 locations. Full suite on. 60 days. We prove the model together — verified visits, membership conversions, cost per acquisition. You see exactly what your operators would see. Post-pilot, operators move to a 12-month license. No long-term commitment is required from EverWash to run the pilot.

The Pricing Conversation

We've built a four-tier model with an entry point for every operator in your network — starting at $500/month. We'd like 30 minutes to walk you through what EverWash earns at each level.

Network Rollout

800+ operators. One platform. EverWash becomes the only membership network that markets for its members — a competitive moat no rival can match or replicate.

The pilot costs nothing to start the conversation.

ROI

Live ROI Calculator

Run this with
any operator.

Operator Inputs

Number of Locations 3

Tier Selected

Platform Fee$1,500 / mo / location

Recommended Ad Spend$1,000 / mo / location

Total Monthly Investment$7,500

Est. Verified Visits / Month900

Projected Results

New Members / Month81 members

New Recurring Revenue / Month$2,430 / mo

Revenue From Day 60$2,430 recurring

Member LTV (3 Years)$35,640

Payback Period~3 months

EverWash Margin / Month$1,800

Growth Tier, 3 Locations: $4,500 platform + $3,000 ads = $7,500 total → 900 visits → 81 new members → $2,430/mo new recurring revenue. EverWash keeps $1,800/mo — zero work.

When do you
want to
begin?

Ernesto Cullari

ernesto@cullarimedia.com

732-939-5790

Barbara Wardell

barbara@cullarimedia.com

cwadagency.com

Download One-Pager

Presenter Notes — Press N to Close

Title Slide

Let the headline breathe. Don't rush past it.

Set the frame: "We built something specifically for your network."
Key phrase: "AI-powered marketing department" — not a tool, not a vendor. A department.

Pain Points

Pacing is everything. Pause after each question. Let them feel it before moving on.

If Chris or Max nod — they've lived it. Don't over-explain.
The Mister Car Wash line is your anchor. $50M budget vs. nothing.
"Last Sunday at 11pm" makes it personal and specific.

The Suite

If they ask about operators without ad budgets: "Great question — three of our products require zero ad spend. Active GEO owns the AI recommendation slot for $499 a month. The AI Agent handles calls, chat, and WhatsApp for as little as $99. The WiFi Portal captures contacts and reviews for $25. Every operator type is covered."

Active GEO-SEO is the universal entry point — lead with it.
WiFi Portal at $25/mo is the easiest yes. Mention it as the door-opener.
The segment row at the bottom pre-empts the "not all operators have budget" objection.

7 Tools

Don't read every card — let them scan. Highlight Active GEO (#01) and WiFi Portal (#06).
Emphasis: "deployable in cohorts of 50–100 operators" — signals scale readiness.

Agency Services

This slide builds credibility. We're not just a platform — we're the agency running it.
"No other agency in this space offers both" (SEO + LLM-SEO) — competitive moat line.

Results

Pre-empt the objection: These are laundromat numbers. Say it before they think it.

"Same GPS verification. Same habit-loop customer. Same decision moment at the door. The only variable is what's on the sign."

$1.57 cost per verified visit is the headline number.
Member LTV ($440) is 4x a retail wash — that's the compounding argument.

Revenue Model — 40/60

The 40% margin is the key number. Repeat it.

Walk through the scale math slowly — let them do the multiplication in their heads.
"Zero fulfillment work" — say it twice. It's what makes this different from every other vendor deal.
If they ask about margins: "EverWash keeps 40 cents of every dollar. We handle everything else."

Pricing Tiers

Starter is the conversation starter — no ad spend, no risk.
Growth is where the money is. Most operators will land here.
Point out: "EverWash earns $200–$1,600 per operator per month depending on tier. Multiply by 800."

"At just 200 operators on the Growth tier, EverWash earns $120,000 a month in margin. That's $1.4 million a year. Zero fulfillment."

Partnership Structure

Data ownership is the trust slide. Operators keep everything. We retain nothing.
"60-day pilot is commitment-free" — remove all friction from the yes.

The Proposal

Three steps — keep it crisp. This is the "here's what happens next" moment.
"The pilot costs nothing to start the conversation" — Barbara's closing line.

ROI Calculator

Let them drive. Change the locations, change the tier — watch the numbers move.

Start at 3 locations / Growth to show realistic mid-market scenario.
Then bump to 10 locations — watch their eyes when LTV crosses $100K.
Always end by pointing to the EverWash margin line.

Close — Five Levers

Use whichever lever fits the room temperature:

Urgency: "Active GEO is first-mover. Once a competitor owns that AI slot in a market, it's gone."
Scale: "800 operators. One platform. No one else can offer this."
Risk reversal: "60-day pilot. No long-term commitment to start."
Competitive moat: "EverWash becomes the only membership network that markets for its members."
Revenue: "At 200 operators, that's $1.4M/year in margin. Zero fulfillment."

"When do you want to begin?" — Don't ask if. Ask when.

Objection handlers:

"Our operators don't have ad budgets" → "Three products require zero ad spend."
"We already have marketing vendors" → "Can they verify a single visit with GPS? We can."
"How do we know this works for car washes?" → "Same GPS. Same habit-loop customer. 39,440 verified visits."
"What if operators churn?" → "30-day termination after Month 3. No lock-in. Performance keeps them."

Give every operator in your network an AI-powered marketing department.

Does thissound familiar?

What's underthe hood

Active GEO-SEO

Artemis Targeting

AI Agent

WiFi Portal

Operators with ad budget

Operators without ad budget

Universal entry point

Scalable across your full network —deployable in cohorts of 50–100 operators.

Active GEO-SEO

AI Targeting

Display Ads

Landing Pages

Chat + Phone Agents

WiFi Portal

RAG Knowledge

Already running campaignslike yours.

GPS Geofencing

Creative Production

AI Solutions Lab

SEO + LLM-SEO

Web Development

39,440+ customerswalked through the door.

EverWash keeps 40%of every dollar.Zero fulfillment work.

Cullari & Wardell

EverWash Corporate

800+ Operators

An entry point forevery operator.

How the partnershipworks.

Cullari & Wardell

EverWash

Operator Relationship

Data Ownership

Three steps tonetwork dominance.

The 60-Day Pilot

The Pricing Conversation

Network Rollout

Run this withany operator.

Operator Inputs

Projected Results

When do you want to begin?

AI-Powered Marketingfor Every Operator.

The Suite — 4 Products, Every Operator Type

Proven Results

Revenue Model — 40/60 Split

Four Tiers

Next Step: 60-Day Pilot

Presenter Notes — Press N to Close

Title Slide

Pain Points

The Suite

7 Tools

Agency Services

Results

Revenue Model — 40/60

Pricing Tiers

Partnership Structure

The Proposal

ROI Calculator

Close — Five Levers

Give every
operator in your
network an
AI-powered
marketing department.

Does this
sound familiar?

What's under
the hood

Scalable across your full network —
deployable in cohorts of 50–100 operators.

Already running campaigns
like yours.

39,440+ customers
walked through the door.

EverWash keeps 40%
of every dollar.
Zero fulfillment work.

An entry point for
every operator.

How the partnership
works.

Three steps to
network dominance.

Run this with
any operator.

When do you
want to
begin?

AI-Powered Marketing
for Every Operator.