CONFIDENTIAL
CW/AD
WASH
White-Label Full Suite Licensing Deal

Give every
operator in your
network
an
AI-powered
marketing department.

White-label. Fully managed. Your brand. Their growth.

Cullari & Wardell  |  cwadagency.com

PAIN
Before we get into what we built

Does this
sound familiar?

How many of your operators are losing customers to chain washes right now — today?

Mister Car Wash has a $50M marketing budget. Your independent operators don't.

How many membership leads did your operators lose last Sunday at 11pm?

A curious customer with no one to answer them is a membership that never happened.

When an operator asks "is my marketing working?" — what do you tell them?

Without verified attribution, nobody knows. Not the operator. Not EverWash.

How many potential members speak Spanish, Portuguese, or Mandarin — and never see a campaign in their language?

In most metro markets, that's 30–40% of your untapped audience. Invisible.

When a vendor promises results — how do you verify it?

Without GPS-confirmed attribution, every marketing claim is just a claim.

SUITE
The EverWash Growth Suite

What's under
the hood

Four proprietary products. Every operator type covered — with or without ad spend.

Active GEO-SEO

$499/mo — No Ad Spend

Owns the AI recommendation slot in the operator's market. When ChatGPT says "best car wash near me" — their wash answers directly.

Artemis Targeting

Platform + Ad Spend

4,260 GPS segments. Geofencing with satellite-verified foot traffic attribution. Display ads in any language, any market.

AI Agent

$99–$349/mo — No Ad Spend

Answers calls, books orders, handles chat, voice, and WhatsApp — 24/7, any language. Integrates directly with the operator's Point of Sale.

WiFi Portal

$25/mo — No Ad Spend

Captures contacts and Google reviews at the moment of visit. Integrates directly with the operator's CRM.

Operators with ad budget

Artemis + Active GEO-SEO

Operators without ad budget

Active GEO-SEO + AI Agent + WiFi Portal

Universal entry point

Active GEO-SEO — no ad spend, first-mover urgency

7
7 Tools. One Platform.

Scalable across your full network —
deployable in cohorts of 50–100 operators.

01

Active GEO-SEO

When AI asks "best car wash near me" — your operator answers that query directly. Not Mister Car Wash. Not Yelp. Them.

No ad spend required. Permanent infrastructure.

02

AI Targeting

4,260 GPS segments — including one that targets drivers at your competitors' washes. Right now.

03

Display Ads

Deploys in any language, any market, any location. Automatically.

04

Landing Pages

Built for each location. No dev work. No manual setup. No two pages the same.

05

Chat + Phone Agents

24/7 salesperson — speaks any language, plugs into the operator's POS.

06

WiFi Portal

Captures contacts and Google reviews at every visit. Feeds directly into the operator's CRM.

07

RAG Knowledge

Every agent knows that wash's pricing, tiers, and hours. Their answers — not generic.

AGENCY
The Agency Behind the Platform

Already running campaigns
like yours.

Every service below is available to every operator in your network from day one.

GPS Geofencing

We know when your competitor's customer drives onto your lot. Verified by satellite. Every time.

Creative Production

Video, audio, photography — built for their specific market, not a template. Content that converts.

AI Solutions Lab

We build the custom AI your operators can't afford to build themselves.

SEO + LLM-SEO

Found on Google. Found in ChatGPT. No other agency in this space offers both.

Web Development

AI-native sites — chat agents built in, not bolted on. Every location live from day one.

39K
Proven Results

39,440+ customers
walked through the door.

Same customer. Same habit. Same decision. The only difference is the sign says "car wash" instead of "laundromat."

$1.57
Lowest Cost Per Verified Visit
St. Louis campaign
20X
ROI vs. Traditional Advertising
Verified benchmark
35 mo.
Longest Active Client Campaign
Proven retention
1–3m
GPS Accuracy — Satellite Verified
Proprietary tech

What that means in membership revenue: 300 verified visits/mo → 8–11% industry conversion → 24–33 new members/mo → at $30 avg membership → $720–$990 new recurring revenue from day 60.

Member LTV is ~$440 over 3 years — 4x the revenue of a retail wash visit. Every verified arrival compounds.

These results come from laundromat campaigns — a different category, but identical foot-traffic physics. Same GPS verification. Same habit-loop customer. Same decision moment at the door. The only variable is what's on the sign.

40%
Revenue Model

EverWash keeps 40%
of every dollar.
Zero fulfillment work.

Cullari & Wardell

Powers the full platform + services

RECEIVES 60%

EverWash Corporate

White-labels as "EverWash Growth Suite"

KEEPS 40%

800+ Operators

Turnkey marketing for their wash

60% — C&W Fulfillment
40% — EverWash Margin

Here's what EverWash keeps at scale — no fulfillment, no support overhead:

100 operators at Starter ($500/mo) = $50K gross → EverWash keeps $20,000/mo

200 operators mixed tiers = $180K gross → EverWash keeps $72,000/mo

400 operators mixed tiers = $400K gross → EverWash keeps $160,000/mo

We handle onboarding, deployment, and campaign management. EverWash collects the margin.

TIERS
Four Tiers. Every Operator Covered.

An entry point for
every operator.

From zero ad spend to full-suite — every tier includes EverWash's 40% margin built in.

Starter
$500
per operator / month — no ad spend required
  • Active GEO-SEO
  • AI Agent (chat + phone)
  • WiFi Portal
  • RAG Knowledge Base
EverWash earns $200/mo per operator
Pro
$2,500
per operator / month + recommended $1,500 ad spend
  • Everything in Growth
  • Creative production
  • Custom landing pages
  • Multilingual campaigns
EverWash earns $1,000/mo per operator
Enterprise
$4,000
per operator / month + recommended $2,500 ad spend
  • Everything in Pro
  • Dedicated strategist
  • SEO + LLM-SEO
  • Priority onboarding
EverWash earns $1,600/mo per operator

Ad spend is the operator's performance engine — fully managed and tracked by us. Operators without ad budget start at Starter and see results from day one.

TERMS
Partnership Structure

How the partnership
works.

Who does what — so there are no surprises.

Cullari & Wardell

Platform operation, AI agent deployment, campaign management, creative production, attribution reporting, and 24/7 technical support for all operator accounts.

EverWash

Co-branded enrollment portal, operator communication, margin collection. No fulfillment work required.

Operator Relationship

EverWash owns it. We support it. Operators interact with the EverWash Growth Suite brand — not ours.

Data Ownership

All operator data and campaign attribution belongs to EverWash and the operator. C&W retains no PII. Platform data is portable.

Post-pilot terms: 60-day pilot is commitment-free. Post-pilot agreements are structured as 12-month white-label licenses with 30-day termination clause after Month 3.

GO
Here's What We're Proposing

Three steps to
network dominance.

01

The 60-Day Pilot

10 locations. Full suite on. 60 days. We prove the model together — verified visits, membership conversions, cost per acquisition. You see exactly what your operators would see. Post-pilot, operators move to a 12-month license. No long-term commitment is required from EverWash to run the pilot.

02

The Pricing Conversation

We've built a four-tier model with an entry point for every operator in your network — starting at $500/month. We'd like 30 minutes to walk you through what EverWash earns at each level.

03

Network Rollout

800+ operators. One platform. EverWash becomes the only membership network that markets for its members — a competitive moat no rival can match or replicate.

The pilot costs nothing to start the conversation.

ROI
Live ROI Calculator

Run this with
any operator.

Operator Inputs

Platform Fee$1,500 / mo / location
Recommended Ad Spend$1,000 / mo / location
Total Monthly Investment$7,500
Est. Verified Visits / Month900

Projected Results

New Members / Month81 members
New Recurring Revenue / Month$2,430 / mo
Revenue From Day 60$2,430 recurring
Member LTV (3 Years)$35,640
Payback Period~3 months
EverWash Margin / Month$1,800

Growth Tier, 3 Locations: $4,500 platform + $3,000 ads = $7,500 total → 900 visits → 81 new members → $2,430/mo new recurring revenue. EverWash keeps $1,800/mo — zero work.

When do you
want to
begin?

Ernesto Cullari

ernesto@cullarimedia.com

732-939-5790

Barbara Wardell

barbara@cullarimedia.com

cwadagency.com

Download One-Pager

Presenter Notes — Press N to Close

Title Slide

Let the headline breathe. Don't rush past it.

Pain Points

Pacing is everything. Pause after each question. Let them feel it before moving on.

The Suite
If they ask about operators without ad budgets: "Great question — three of our products require zero ad spend. Active GEO owns the AI recommendation slot for $499 a month. The AI Agent handles calls, chat, and WhatsApp for as little as $99. The WiFi Portal captures contacts and reviews for $25. Every operator type is covered."
7 Tools
Agency Services
Results

Pre-empt the objection: These are laundromat numbers. Say it before they think it.

"Same GPS verification. Same habit-loop customer. Same decision moment at the door. The only variable is what's on the sign."
Revenue Model — 40/60

The 40% margin is the key number. Repeat it.

Pricing Tiers
"At just 200 operators on the Growth tier, EverWash earns $120,000 a month in margin. That's $1.4 million a year. Zero fulfillment."
Partnership Structure
The Proposal
ROI Calculator

Let them drive. Change the locations, change the tier — watch the numbers move.

Close — Five Levers

Use whichever lever fits the room temperature:

"When do you want to begin?" — Don't ask if. Ask when.

Objection handlers:

Press N for notes